Neraysho Kasanwirjo

5 Reasons Why Your SEO Strategy Isn't Working

1. You're not targeting the right keywords

Keyword research is the foundation of any successful SEO strategy. If you're not targeting the right keywords, your website will never rank for the searches that matter. When conducting keyword research, consider the following factors: * **Search volume:** How many people are searching for the keyword each month? * **Competition:** How many other websites are ranking for the keyword? * **Relevance:** How relevant is the keyword to your business?

Once you've identified a list of target keywords, incorporate them into your website's content and metadata.

2. Your website is not mobile-friendly

In 2023, mobile searches account for over 60% of all web traffic. If your website is not mobile-friendly, you're missing out on a huge potential audience.

There are several ways to make your website mobile-friendly, including:

* **Using a responsive design:** This means your website will automatically adjust to fit any screen size. * **Creating a separate mobile website:** This is a separate website that is designed specifically for mobile devices. * **Using a mobile plugin:** This is a plugin that you can install on your website to make it mobile-friendly.

3. Your website is too slow

Page speed is a major ranking factor for Google. If your website is too slow, it will hurt your chances of ranking well in search results.

There are several ways to speed up your website, including:

* **Optimizing your images:** Images are often the largest files on a web page. Optimizing them can reduce their size without sacrificing quality. * **Caching your website:** Caching stores frequently accessed files on your server so that they can be delivered to visitors more quickly. * **Using a content delivery network (CDN):** A CDN is a network of servers that deliver your website's content to visitors from the closest location.

4. You're not building backlinks

Backlinks are one of the most important ranking factors for Google. They are links from other websites to your website. The more backlinks you have, the higher your website will rank in search results.

There are several ways to build backlinks, including:

* **Creating high-quality content:** Other websites are more likely to link to your website if you have high-quality content. * **Guest posting:** Guest posting is a great way to get your content in front of a new audience and build backlinks. * **Networking:** Attend industry events and meet with other website owners. This can help you build relationships and get your website in front of new people.

5. You're not tracking your results

If you're not tracking your results, you won't know what's working and what's not. Google Analytics is a free tool that can help you track your website's traffic and performance.

Once you've set up Google Analytics, you can use it to track the following metrics:

* **Traffic:** How many people are visiting your website? * **Conversion:** What percentage of visitors are taking the desired action on your website? * **Rank:** Where does your website rank for your target keywords?

By tracking your results, you can identify areas where your SEO strategy is falling short and make the necessary changes.